George Asseily was born in Beirut and educated in Lebanon and England, at Leeds University and the London School of Economics.

He spent many years in Lebanon managing industrial and commercial enterprises and was President of the Lebanese Industrialists Association as well as director of the Beirut Chamber of Commerce and Industry.

He was an executive director of the Schroder Asseily group, a joint venture with Schroders Plc, the international merchant bank, and a director of The Royal Bank of Canada, Middle East SAL.

In 2000, George and his brother formed GT Asseily & Co, a private financial advisory and investment banking concern serving select clients in the Middle East and the UK. 

He co-founded the British Lebanese Association, the Centre for Lebanese Studies, and the Lebanese Chapter at the Arab British Chamber of Commerce (ABCC). He created with his wife the NGO the Association of Memory and Development.

As a result of his ongoing and dedicated efforts in the public domain, and commitment to promoting good relations between the team of Lebanon and Britain over many years, he was awarded an OBE at Buckingham Palace in 2006.